Is Kiddi Whizz Still in Business? (2026 Update)
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Look for Kiddi Whizz on AmazonFull story →Zoe Chapman pitched a small, spill-proof portable toilet for toddlers, sold under the name The Whizzer, quick to assemble for a long drive or a day trip with no bathroom in sight.
She asked for £50,000 against a quarter of the business, and reporting credits both Steven Bartlett and Sara Davies with backing the deal.
A generous equity offer for a modest raise
Giving up a quarter of the company for a relatively small sum often signals a founder prioritising capital and connections over holding onto ownership. The design also included a removable privacy panel meant to work for children of either gender.
Two backers agreeing to fund one pitch, rather than the more usual single investor, tends to happen when the room sees an obvious, relatable problem and a founder confident enough with the figures to field detailed questions live.
What came next
Available coverage describes the range growing beyond the original toddler size to include versions for older children and adults, sold directly through the brand's own site rather than a marketplace.
Growing from a toddler product into versions for older children and adults is the obvious move for a brand like this, since the underlying problem, no bathroom in sight, is not limited to the under-fives.