Is Kidsflush Still in Business? (2026 Update)
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Look for Kidsflush on AmazonFull story →Jamie Lawlor pitched an oversized button that fits over a standard toilet flush, playing a short tune when pressed to make toilet training feel less like a chore.
The short answer is yes, based on the evidence available, and the product has apparently found a second audience beyond the one it was built for.
The Deal On The Night
Lawlor wanted £40,000 for a 40 percent stake, and Touker Suleyman is recorded as backing the pitch at exactly those terms.
A simple, low-tech product built around a problem every parent instantly recognises tends to land well with investors precisely because it needs no lengthy explanation to grasp.
A Second Use Case
By previous accounts, carers of elderly or disabled people have adopted the button too, since the larger surface and lighter pressure needed make a standard flush easier for anyone with limited hand strength, not just toddlers.
That crossover audience has reportedly kept the product moving through its own website and an Amazon UK listing years after the original pitch, effectively doubling the market for what started life as a children's item.