Is Kimaï Still in Business? (2026 Update)
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Look for Kimaï on AmazonFull story →Kimaï walked into the Den pitching lab-grown diamonds set in recycled gold, a sustainability angle built to go head to head with mined stones.
Going by the public record, the brand is still operating and selling directly to customers.
What Was On The Table
Sidney Neuhaus and Jessica Warch, friends since childhood, asked the panel for £250,000 for just 3 percent of the company, a number that put the whole business north of £8 million on paper.
Steven Bartlett wrote the full cheque without shaving the equity down, one of the largest single-investor deals in the show's modern run.
Why The Number Held Up
By the time Kimaï reached the studio floor it already had a public profile most first-time pitchers do not, with Meghan Markle, Emma Watson and Jessica Alba all photographed wearing the jewellery beforehand.
That kind of visibility ahead of a pitch tends to make a bold valuation easier to defend, and Bartlett's own track record leans toward direct-to-consumer brands with a strong existing following.
Present Day
Companies House filings for Kimaï Ltd show a company that keeps filing, not one drifting toward dormancy, and the brand's own site remains the only place to buy the pieces, with no Amazon storefront.
Taken together, the public paper trail points toward a business that kept growing rather than one that quietly wound down after its television moment.