Is Le Beanock Still in Business? (2026 Update)
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Look for Le Beanock on AmazonFull story →Tracie Herrtage, who had founded her beanbag-meets-hammock hybrid back in 2005, brought it into series 1, episode 3, at a point when the show was barely more than an experiment finding its own shape.
Two decades on, the product is still selling, even as the paperwork behind it has changed hands more than once.
A deal the record itself can't fully agree on
Herrtage wanted £54,000 for a hefty 49% of the business, and our records show Rachel Elnaugh, the only woman on that original panel, funding the full amount at those exact terms.
Other, later retellings of this same pitch describe something messier: the agreed money supposedly never actually arrived, and Herrtage was left roughly ten thousand pounds in the red because of it, essentially a deal announced on camera that quietly unravelled once the cameras left.
Why the earliest series left so little behind
That first run of episodes played more like an experiment than a polished format, and it left behind nowhere near the press coverage, social chatter or archived paperwork that the show generated once it turned into appointment viewing nationwide.
Early deals from that run left far less behind than anything pitched in the last ten years, where interviews and trade write-ups usually document what happened after broadcast.
What Has Clearly Survived
Companies House reportedly shows the original registered company dissolved in 2018, though that most likely points to a corporate restructure rather than the product disappearing. A small design label switching which legal entity it trades under across two decades is common enough, and rarely means the brand itself missed a step.
The current website sells three distinct ranges, Signature, Colours and Pop!, with free worldwide shipping on offer, evidence of a product that has kept moving steadily rather than coasting on a single old listing. The product has clearly outlasted two decades in some form, whatever the ownership story along the way.