Is Little Hoppaby Sophie Still in Business? (2026 Update)
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Look for Little Hoppaby Sophie on AmazonFull story →Sofie Hepworth pitched an adjustable, eco-friendly nursery product built to grow alongside a child rather than being outgrown and replaced within months.
The brand is still active, and it has since moved from a solo online shop into named retail stockists.
The Terms
Hepworth asked for £75,000 for 45 percent of the business, a relatively modest cash number against a large equity stake, the kind of split that usually signals a founder prioritising the right partner over protecting ownership.
Touker Suleyman closed the deal at those same terms, bringing decades of retail and consumer products experience to a first-time founder trying to scale a physical nursery product.
Why Shelf Space Beats Airtime
Parents tend not to gamble on what a young child sleeps or sits in, so a nursery brand needs a product that actually performs plus enough retail relationships to reach buyers who default to caution.
Professional buyers run their own safety checks and product testing independent of any television appearance, so landing space at a named retailer is a stronger vote of confidence than the original pitch itself.
Present Day
Little Hoppa sells through its own site and through retailers it has named publicly, with no meaningful Amazon footprint.
Moving from one founder selling online to a company stocked on physical shelves rarely gets any screen time on the show itself, yet it is exactly the part of the story that determines whether a brand survives.