Is London Nootropics Still in Business? (2026 Update)
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Look for London Nootropics on AmazonFull story →Shehzaad Shaikh and Zain Peir brought a mushroom-laced coffee blend into the Den, pitching it as a way to get focus without a caffeine crash.
The ask on the table was £50,000 against a 30% stake, and the two Dragons who put money in were Sara Davies and Deborah Meaden.
What was actually pitched
The product combines ground coffee with adaptogenic mushrooms, among them lion's mane and cordyceps, aimed at drinkers who want alertness without jitters. The founders spent roughly two years refining the formula before this particular episode aired.
Two backers signing onto one cheque, rather than a single Dragon taking the full stake, generally means a seasoned investor came to the same conclusion independently about both the product and the numbers behind it.
What the public record says happened next
The most recent published coverage describes an expansion into premium retail, naming Harrods and Selfridges among its stockists alongside a number of luxury hotel groups internationally.
Premium retail placement is a meaningful signal for a small drinks brand, since a Harrods or Selfridges buyer is underwriting the product's positioning as much as its sales, and hotel groups tend to reorder on a schedule rather than one off.