Is Lostmy Name Still in Business? (2026 Update)
Still after Lostmy Name?We have not confirmed a current listing, so this searches Amazon for you.
Look for Lostmy Name on AmazonFull story →Asi Sharabi and David Cadji-Newby pitched a children's book that wove a child's own name into the story and illustrations, a keepsake gift rather than a generic print-on-demand item.
The underlying business never closed. It grew so far past its original single title that it changed its own name.
A Confident, Tiny Ask
The founders wanted £100,000 for a mere 5 percent of the company, among the smallest equity slices in this batch, the kind of split that usually signals a founder expecting to raise much bigger money later at a stronger price.
Piers Linney funded the full amount at those terms, taking a small slice of a business that eventually shifted well over half a million units of its debut title.
Outgrowing The Name
As the catalogue stretched into titles for different ages and occasions rather than staying built around one flagship story, the founders decided their original branding no longer fit what the company had turned into.
The rename to Wonderbly came with roughly 40 staff and printing handled in-house rather than farmed out to a third party publisher.
Present Day
Wonderbly, the same legal company that pitched under a different name, holds B Corp certification and continues selling personalised books directly to customers today.
A rebrand driven by outgrowing a single product is generally a healthy sign for a consumer brand, not a symptom of trouble, and it is worth checking for the Wonderbly name specifically if you are trying to find this business today.