Is Lupo Still in Business? (2026 Update)

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The founders pitched a small Bluetooth tag designed to clip onto keys or slip into a bag to stop them going missing.

The short answer leans toward no.

A Same Terms Offer, Withdrawn Fast

The team wanted £100,000 for a 30 percent stake, and Peter Jones is recorded as matching those terms on camera, only to pull the offer the very next day once his side had looked more closely at the numbers.

A handshake filmed for broadcast is an agreement in principle rather than a completed investment, and this is a case where that gap between the two showed up almost immediately rather than months later.

Where It Went

The web address the company once used now belongs to an entirely unrelated software studio.

Reviews from a couple of years after the pitch also flagged build quality complaints, loose casing and patchy app performance, the kind of issue that is hard to fix without fresh funding, which fits with a business that appears to have wound down rather than simply moved somewhere else online.

Note: Based on the public record; company situations can change, so treat this as a snapshot.

Published by Dragons Den Hub, February 2026.