Is Magic Pizza Still in Business? (2026 Update)
Still after Magic Pizza?We have not confirmed a current listing, so this searches Amazon for you.
Look for Magic Pizza on AmazonFull story →Raymond Smith brought a metal disc meant to stop the middle of a frozen pizza turning to mush, in one of the more chaotic pitches the show has aired.
From Written Off to Funded
Smith wanted £50,000 for 30 percent of his company. Three of the panel walked away within minutes, and one dragon flatly wondered if he had lost the plot, before the mood in the room turned.
Peter Jones and Theo Paphitis ended up backing him for the full amount anyway. By the time he pitched, Smith had already spent £20,000 of his own money on development, drawn up the packaging himself and locked down patents across the UK and Europe, groundwork that probably swayed two sceptics.
Into Retail
A distributor called Ethos took the product to a major housewares trade show not long after the deal, and for a stretch afterwards it got written up as a genuine hit from the show.
A business built around a single patented item can keep ticking over quietly at low volume for years, and either way it barely leaves a trace online.
Tracking One Down
Patents across the UK and Europe were the real asset here, and a licensing route to a housewares manufacturer was always the more plausible path for a single metal disc than a consumer brand of its own.
Try a specialist kitchen retailer directly if you want to track one down.