Is Masons Beans Still in Business? (2026 Update)
Masons Beans has wound downAmazon still lists similar products in this category.
Browse similar products on AmazonFull story →Ben Mason pitched fresh, restaurant-quality baked beans as a step up from the tinned supermarket standard, in series 13.
The company he built no longer exists, and its website has gone dark.
A Deal Won After a Long Fight for It
Mason wanted £50,000 for a fifth of the business, and the pitch turned into one of the longest back-and-forths the show had seen, with several dragons weighing in before anyone committed.
Nick Jenkins eventually took the deal at the numbers asked. His experience scaling Moonpig into a household name gave him some credibility with a founder trying to push a niche premium product into wider grocery.
Prestige Shelves, No Staying Power
The beans did land on serious shelves, Fortnum and Mason, Selfridges, Harrods and Ocado all stocked them at various points, an unusually high-end spread for a small food start-up.
None of that kept the company running. A listing at Harrods gets you noticed; it does not solve the cost of running small-batch fresh food production at a profit, and this business ultimately could not make the maths work.
What Confirms This One Is Closed
The company's own site, masonsbeans.com, no longer loads at all, returning a domain error rather than a working shop. Separate trade reporting states the business stopped trading back in 2016 after it failed to lock down the wider supermarket contracts it needed.
That evidence settles it. Landing space at some of the most exclusive food retailers in the country is a genuine achievement, but it is not the same thing as a business that can keep paying its bills, and this one could not.