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Is my Bunjee Still in Business? (2026 Update)

my Bunjee product

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Mark Ferguson and Emma Jones went into series 10, episode 11 with a small idea: a springy coil that hooks onto a phone case so the handset stays tethered to your hand instead of shattering on concrete.

Well over a decade on, that same idea is still on sale.

No haggling over the numbers

The pair wanted £70,000 for just over a third of the business, and Peter Jones agreed to the figure without pushing for more equity. He has a long-running pattern of putting money into gadgets and accessories on the show, so a mainstream phone add-on was already inside territory he understood.

Investors matching an ask this cleanly, without trying to squeeze a bigger slice out of the founders first, tends to say something about how obvious the demand looked to them on the day.

How a simple gadget dodges obsolescence

Handset designs, case shapes and charging standards turn over every couple of years, so most phone accessories quietly die out as the hardware they were built for disappears from shop shelves.

This one has sidestepped that trap by staying almost exactly what it was at launch, a coil and a case clip with barely anything that can break, which likely spares it the repair and warranty headaches that plague more complicated gadgets.

Sold where phones actually get sold

Bunjee Products Limited is listed as active on the companies register, its most recent set of accounts dated 2023, and the product sells through mybunjee.com rather than through Amazon.

Tie-ups with Samsung, O2, Orange, T-Mobile and Carphone Warehouse mean the tether reaches shoppers right at the point they're buying or upgrading a handset, distribution a tiny accessory maker would struggle to land on its own.

Note: Based on the public record; company situations can change, so treat this as a snapshot.

Published by Dragons Den Hub, May 2026.