Is NGX Still in Business? (2026 Update)
Still after NGX?We have not confirmed a current listing, so this searches Amazon for you.
Look for NGX on AmazonFull story →Jeremy Poland pitched a shake tailored to each customer's genetic test results, in series 18.
The company is still going, and it has not abandoned the personalisation idea that got two investors interested in the first place.
A Science-Heavy Pitch
Poland asked for £50,000 against 15 percent of the company, implying a valuation north of £333,000, the kind of ambitious science-led pitch that tends to split a room between people excited by the novelty and people worried about the regulatory and manufacturing headaches behind it.
Peter Jones and Touker Suleyman agreed to fund the whole ask together, no renegotiation, suggesting both were comfortable with the number as it stood.
A Business Model That Refuses to Cut Corners
Building a shake around one person's genetic profile costs more and moves slower than churning out a single formula for everyone, which is exactly why so many DNA-based wellness brands launch with fanfare and quietly close once that reality sets in.
This one has kept going for years past broadcast, which tells you either the margins genuinely work or the team has found a way to make bespoke production efficient enough to run at scale.
Selling Trust, Not Just a Shake
Getting a stranger to mail off a swab of their own DNA takes a kind of confidence most food and drink brands never have to earn, and doing that reliably year after year is a genuinely tough bar to clear.
The test kit and the shakes it produces are still bought directly through the company's own site, and you will not find either on Amazon, unsurprising for something this bespoke and made to order.