Is Nobu Pet Still in Business? (2026 Update)
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Look for Nobu Pet on AmazonFull story →Darren Lewitt Feisser pitched a range of pet products including the Potty Mouth waste bag holder and a combined pet bed and litter tray, in series 18.
The Irish pet brand is still trading today, still built around the same core products it pitched.
A Fun Product, A Big Stake
The founders asked for £50,000 for 35 percent of the business, valuing the company at around £142,000, a fairly high equity trade for the amount raised.
Touker Suleyman closed the deal for the full amount. He had said on the show he wanted to get into pet products specifically, and this pitch gave him the opening, though Deborah Meaden was reportedly impressed too.
Nothing New, and That Is the Point
Anyone can knock out a cheap pet gadget these days, so this corner of retail is stuffed with near-identical items competing purely on price, and a small brand's visibility tends to fade fast once its television moment passes.
Yet the same lineup Feisser pitched is still what the company sells years later, rather than a rotating cast of new gimmicks, which usually only happens when customers keep coming back for exactly what they bought before.
Trading Across the Irish Sea and Beyond
Out of Blackrock in Co Louth, the company sells only through its own website, skipping Amazon, which is standard for a compact, founder-led pet brand serving both Ireland and the UK.
Serving two national markets means dealing with cross-border shipping and two currencies, headaches a single-market seller never has to think about, which makes a website still humming along years later all the more worth noting.