Is Old Bond Still in Business? (2026 Update)
Still after Old Bond?We have not confirmed a current listing, so this searches Amazon for you.
Look for Old Bond on AmazonFull story →Kiryl Chykeyuk and Art Stavenka pitched a spinning, animated advertisement projected onto a bicycle wheel, built while the pair were completing PhDs at Oxford and in London.
The short answer is yes for the underlying business, though you would need to search under a different name to find it today.
An Offer, Then A No
The pair had asked for £90,000 for a 40 percent stake, and the record shows Deborah Meaden and Theo Paphitis were willing to back it on camera, before the founders opted out of the arrangement once filming had wrapped.
Walking away from a completed on-air offer is a real gamble either way, and it took years before it became clear this particular decision would work out for the founders rather than against them.
A New Name, A Bigger Business
By previous accounts, the bicycle wheel concept evolved into a bigger display technology business built around floating, image-projection effects, rebranding more than once along the way, and picked up outside funding rounds that reportedly included the American investor Mark Cuban.
Searching for the original company name today will not turn up much, since the brand identity has shifted twice since the pitch, but the underlying light-based visual trick behind that early bicycle wheel demo appears to have found a considerably bigger commercial home.