Is Opie's Emporium Still in Business? (2026 Update)
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Look for Opie's Emporium on AmazonFull story →Opie's Emporium brought air-dried dog treats built from British ingredients into the Den in series 18, marketed as fully natural, with founder Dom Hogan after fifty thousand pounds for thirty-five percent of the business, a deal Touker Suleyman agreed to.
Older accounts describe the brand still trading with reviews spanning multiple years.
A Personal Story Behind The Pitch
Hogan's pitch reportedly carried real weight behind it, tied to a personal setback that included losing an earlier business to a fire, and founders building a brand around genuine care for animals tend to get a warmer hearing from a panel that includes its own committed pet owners.
Trading thirty-five percent of the company for fifty thousand pounds is a meaningful ask for a small treat brand, reflecting what it costs to move an air-dried product out of a home kitchen and into proper production.
Reviews Spread Across The Years, Not Clustered Around One Date
Notes on file describe a website that is still live, social accounts still posting on a regular schedule, and a Trustpilot page carrying north of two hundred reviews, some dated as recently as February 2026.
Reviews scattered across several years, rather than bunched around one original television appearance, is one of the more reliable signals available that a small brand has kept selling.