Is Piddle Patch Still in Business? (2026 Update)
Still after Piddle Patch?We have not confirmed a current listing, so this searches Amazon for you.
Look for Piddle Patch on AmazonFull story →Rebecca Sloan pitched a soil-free patch of real grass delivered to the door, a fresher alternative to puppy training pads, in series 19.
The company is still trading today, still running both one-off and subscription deliveries.
A Pitch That Split the Room
Sloan wanted £50,000 for 30 percent of the business, pricing the whole thing at just over £166,000. The pitch genuinely divided opinion on air, with Peter Jones dismissing it as something only people with cash to burn would want, while Deborah Meaden reportedly called it genius.
Steven Bartlett won the deal, putting up the full amount and beating out other interested dragons, saying plainly he would use the product himself.
Getting Customers to Reorder Is the Whole Game
A product like this aimed at flat-dwellers and puppy owners rises or falls on whether customers keep the deliveries coming back, not on how many people try a single box out of curiosity.
Both buying options are still live years after the pitch, one-off boxes and a rolling subscription alike, grown without chemicals in soil-free trays and timed to arrive when each customer needs a fresh patch.
The Doubter Turned Out to Be Wrong
Bartlett made his name building digital, subscription-first companies, exactly the kind of expertise a business like this needs, since its growth comes from repeat online orders rather than a spot on a shop shelf.
Whatever reservations Jones voiced on camera about the size of this market clearly have not sunk the company. You will not find it on Amazon, since fresh grass has to be grown and shipped on a tight schedule that a big marketplace warehouse simply is not built for.