Is Planit Products Still in Business? (2026 Update)
Still after Planit Products?We have not confirmed a current listing, so this searches Amazon for you.
Look for Planit Products on AmazonFull story →Guy Unwin and Caroline Kavanagh pitched Planit Products, makers of the reusable Toastabag toasted-sandwich pouch, wanting £200,000 in return for a 40 percent stake, and reached a deal with James Caan.
The company is still operating and has grown since its broadcast.
A Gadget That Sells Itself
Slide bread and filling into the reusable pouch, drop it in a toaster, and pull out a sandwich without melted cheese welded to the heating elements, a demonstration simple enough that it drew interest from more than one investor on the day.
Caan backed the £200,000 ask for the stake, funding a product that solves a genuinely annoying kitchen problem cheaply and works in any toaster a household already owns.
Growth Through Retail And A Pandemic Bump
The range has expanded well past the original pouch into a broader lineup of cooking and oven liners, with manufacturing kept based in Malvern and backed by bank financing.
Home cooking during lockdown periods gave the business a genuine sales boost, reportedly lifting monthly volumes by as much as half compared with the year before, alongside new listings at Lakeland, at Sainsbury's, and at the discount chain B&M.
Why This One Kept Growing
Keeping production local and building out a closely connected line of kitchenware, rather than jumping on unrelated trends, tends to be exactly what separates the Den companies still going strong decades on from the ones that quietly disappear.
If you are after a Toastabag today, the answer is a simple yes, available through the company's own site and well-known UK retailers alike.