Is Psychic Sisters Still in Business? (2026 Update)
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Look for Psychic Sisters on AmazonFull story →Grace Frost and Jane Wallace pitched candles, cosmetics and aromatherapy tied to their existing Selfridges concession, in series 20.
Nothing here suggests a struggling company looking for a rescue, this one was already well established before it walked into the studio.
Confidence From an Existing Track Record
They asked for a modest tenth of the business against £50,000, implying a half-million-pound valuation, a bold number to put on a brand rooted in wellness and spirituality, a category investors often find hard to quantify.
Deborah Meaden and Sara Davies split the full amount between them, agreeing to the number exactly as pitched, unusual enough to suggest neither felt the need to push back.
Still Anchored at Selfridges
That original Selfridges concession has never gone away and remains the brand's main physical home, alongside a QVC partnership that Sara Davies has spoken about favourably in public.
Companies House shows the business as active, with its most recent accounts filed in August 2025, a plain, unglamorous fact that matters precisely because a dormant company would not be able to fake it.
A Business That Predated the Cameras
Most founders arrive with a product barely a year old, hoping the show is their first real exposure. This one had a working department store concession and a loyal following well before it ever pitched.
That kind of head start, existing retail space, an established customer base, working suppliers already in place, tends to make for a safer long-term bet than a company built entirely around one broadcast, and the paperwork here backs that read up.