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Is Rehook Still in Business? (2026 Update)

Rehook product

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Wayne Taylor pitched a cheap little tool that lets cyclists put a dropped chain back on without getting oil on their hands, in series 17.

The company is still trading today, one of the tidier success stories in this batch.

A Pitch That Impressed the Whole Room

Taylor asked for £50,000 for a quarter of the business, and unusually, all five dragons made him an offer, a genuinely rare outcome on this show.

Deborah Meaden won the deal. Her preference for simple, well-engineered products with decent margins made a cheap, clever bike tool an easy fit for her portfolio.

From Side Project to Full-Time Job

Taylor and his partner Anna quit their other jobs to run this one day to day, and the catalogue has broadened past the original tool, with a Queen's Award for Enterprise for innovation to show for it.

The company has claimed year-on-year revenue growth in the 40 to 50 percent range across multiple years, with plans floated for pushing harder into Europe and the US, nothing like a brand that peaked the night it aired.

A Real Third-Party Endorsement

A Queen's Award is not something a company can simply apply for and expect, it demands a formal case judged against strict criteria for innovation, trade or sustainability, so winning one is a meaningful outside endorsement of the design.

The tool is sold on Amazon and directly through rehook.bike for around £12.99, giving buyers the choice between marketplace convenience and buying straight from the brand.

Note: Based on the public record; company situations can change, so treat this as a snapshot.

Published by Dragons Den Hub, March 2026.