Is Scoff Paper Still in Business? (2026 Update)
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Look for Scoff Paper on AmazonFull story →Gemma Connolly pitched an edible greeting card made from potato, safe for dogs to eat, in series 21.
Her business, run from Chorley, is still selling, and it has landed shelf space at two big UK retail names.
A Novelty Product With Real Demand Behind It
Connolly wanted £50,000 for a quarter of the company. On its face this sounds like a joke gift, but pet gifting is a large and expanding category, which likely explains why the panel engaged with it seriously rather than laughing it off.
Sara Davies backed the full amount after reportedly pressing Connolly hard with questions before agreeing, a sign the numbers held up under scrutiny rather than the pitch simply charming the room.
From a Kitchen Table to National Shelves
The cards have since found their way onto shelves at John Lewis and Pets at Home, both retailers that are famously choosy about which small suppliers they take a chance on.
Connolly's company promises delivery inside three to five working days, and trade publications have written it up as the first product of its kind in the pet gifting space.
The Work Happened Before the Show Aired
The cards come in four flavours, all natural ingredients, and Connolly built the business while juggling two other jobs, ploughing every spare pound she had straight back into development.
That kind of sacrifice usually means a founder already knows her product works before a single dragon ever sees it, and the retail wins since the broadcast look like the payoff for groundwork done well in advance, not a lucky break from being on television.