Is Smile Time Still in Business? (2026 Update)
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Look for Smile Time on AmazonFull story →Smile Time pitched a teeth whitening kit for home use, built around PAP, an ingredient designed to lighten teeth without the sensitivity that comes with bleach-based products, in series 19, with Radlett founder Natalie Quail after fifty thousand pounds for twenty percent of the business, a deal that went to Touker Suleyman and Steven Bartlett together.
Older accounts describe the brand still selling directly with a strong existing revenue base.
Revenue That Spoke For Itself
Quail had reportedly already turned over eight hundred forty-six thousand pounds in her first year trading, a number that did a lot of the persuading before the panel asked a single follow-up question, and by some accounts she went on to clear over a million pounds in a later year.
Peter Jones pointed out a gap during the pitch, that Quail's brand name and web address did not match, an easily fixed but slightly awkward oversight for a business already turning over that kind of money.
A Strong Base To Build On
Notes on file describe the brand continuing to sell its bleach-free whitening kits direct through its own site, built on top of that early revenue rather than needing to prove the concept from a standing start after the show aired.
This is one of the more straightforwardly promising cases in this batch, built on revenue that existed before the cameras ever rolled.