Is T Plus Still in Business? (2026 Update)
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Look for T Plus on AmazonFull story →James Dawson's Harrogate business pitched a range of herbal, fruit and green teas laced with daily vitamins in series 15, episode 12, aimed at people who found taking a supplement felt too much like medicine.
The teas are still sold today, just not under the name that pitched.
Half the company for a supplement heavyweight
Dawson wanted £75,000 for half the business, a steep concession that reflects how much it costs a small food and drink brand to earn national shelf space, and Tej Lalvani, chief executive of Vitabiotics, funded it in full.
Few investors on the panel could have been a more direct fit: Lalvani already ran one of the country's best-known vitamin companies, giving the tea instant access to manufacturing and pharmacy relationships a standalone brand would take years to build.
Folded into a bigger portfolio, not shut down
T Plus itself stopped existing as its own company, and the product now trades under the name TEA+ inside the Vitabiotics range, with a lineup built around specific wellness goals: Vitamin C, Vitamin D, Energy, Sleep, and a Beauty blend, rather than the single tea that pitched.
For anyone tracking down the original brand, this is a case where the name faded but the product scaled up considerably. Pharmacy shoppers will find it at Boots, at Superdrug, and on Holland & Barrett's shelves, with Vitabiotics selling it directly online and, more recently, through Amazon UK as well.
A Yorkshire tea brand gone international
Even ahead of that full absorption into Vitabiotics, reports had the Harrogate team already selling overseas and growing revenue through those export deals, evidence the product had appeal well beyond one region of England.
A well-connected investor tends to open doors a founder cannot open alone, and this is a case where that connection did the heavy lifting: a small tea brand ending up inside a national supplement company's supply chain is not something that happens on word of mouth.