Is The Dog G 8 Still in Business? (2026 Update)
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Look for The Dog G 8 on AmazonFull story →Peter and Chris Maxted, a father and son from Horsham, pitched a concertina safety gate for dogs, in series 20.
Their business is still trading today, having used its Den appearance as a springboard rather than a high point.
Two Decades of Dog-Handling Experience Behind It
Peter Maxted, a professional pet sitter for over twenty years, built the gate with his son to stop dogs bolting when visitors or delivery drivers arrive, and the pair asked for £50,000 for a fifth of the business.
Deborah Meaden backed the deal for the full amount, reportedly calling the idea brilliant on the night. Her track record with practical, well-made consumer products made a straightforward safety gate an easy fit.
A Viral Night That Did Not Fade
Orders and social shares spiked hardest on the night the episode went out, and clips of the gate racked up somewhere north of 80 million views across TikTok and Facebook, a scale of reach few small pet accessory makers ever touch.
Sales figures at Crufts, one of the largest dog shows anywhere, have kept climbing since, and shipping and business publications have run features on the company's growth, including write-ups as a small business worth watching.
Designed From Lived Experience, Not a One-Off Idea
Part of the reason this product keeps selling is likely that its designer had already spent two decades dealing with the exact scenario it fixes, rather than stumbling onto the idea from a single bad afternoon.
Horsham council has also backed the business publicly as part of an effort to champion inventive local companies, the kind of recognition that tends to follow a real, staffed operation rather than a brand riding a viral clip.