Is The Head Plan Still in Business? (2026 Update)
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Look for The Head Plan on AmazonFull story →Ciaran and Denise Byrne pitched guided journals meant to nudge readers toward clearer goals, more gratitude and a steadier outlook, entering series 21, episode 6 in a Health and Wellness category already crowded with similar products.
It has not just survived that crowded field, it has kept growing inside it.
A confident valuation, backed by real traction
The founders had already built a loyal social media following before the pitch by sharing pieces of their own journaling method, and asked for £80,000 in exchange for a confident 10% of the business. Peter Jones backed the pitch at those exact terms.
The founders reportedly fielded competing interest from the panel and chose Jones anyway, a decision that says as much about which Dragon's retail contacts they valued most as the brand moved from online sales toward physical stockists as it does about the pitch itself landing well.
Turning one journal into an ecosystem
Standing out in a category sold everywhere from independent stationers to supermarket aisles takes more than an attractive cover. The Head Plan added a daily-use app and a members' community around its printed range, giving customers something to open between purchases rather than only once a year.
Moving from one flagship journal into planners, digital bundles and a children's line is usually the marker that separates a brand still living off its Den appearance from one that has turned into a proper company with customers who buy again.
The scale today
The brand now counts more than 150,000 people among the buyers of its flagship undated journal alone, and pricing on that journal has held between roughly £20 and £30 rather than dropping to clear stock, usually a sign demand does not require it.
For a stationery category this crowded and this easy to copy, a following that size and pricing that has held firm both point to a business still finding new customers rather than living off its television debut.