Is Thrift+ Still in Business? (2026 Update)
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Look for Thrift+ on AmazonFull story →Thrift+ pitched a managed second-hand clothing marketplace in series 17, with founder Joe Metcalfe after a hundred fifty thousand pounds for just ten percent of the business, a deal Sara Davies agreed to.
Older accounts describe the brand continuing under new ownership after a formal insolvency process, a more complicated picture than a simple still-trading verdict.
Solving Waste, Not Just Selling Clothes
The pitch centred on a genuine sustainability problem, roughly seventy percent of second-hand clothing reportedly goes to waste instead of being resold, and Metcalfe's answer was a managed marketplace that removed the friction of photographing, listing and posting individual items yourself.
Customers instead filled bags with unwanted clothes that Thrift+ sorted, photographed and resold on their behalf, splitting the proceeds, a model that made life easier for sellers but loaded the company itself with real operational cost and complexity, a balance that ended up mattering a great deal later on.
Growth, Then A Funding Gap
Notes on file describe the company later pulling in close to two million pounds through Seedrs crowdfunding and growing a team past sixty-five people, before a signed funding agreement collapsed at the last minute when the backer pulled out, tipping the business into a pre-pack administration in which another circular-economy company bought its trade and assets.
The brand and website reportedly continue under that new ownership rather than the original structure, which is a different outcome from either survival or closure.