Is Tuk Tuk Chai Still in Business? (2026 Update)
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Look for Tuk Tuk Chai on AmazonFull story →Tuk Tuk Chai brought ready-brewed authentic chai to the Den in series 16, treating an entire drinks category as untapped in Britain rather than pitching another flavoured tea, with the founders after one hundred thousand pounds for a third of the company, a deal Peter Jones agreed to.
Reports describe fairly wide retail distribution built since the show.
Betting On A New Category, Not Just A New Flavour
Rather than dressing up flavoured tea as something new, the pitch treated chai itself as an untapped drinks category for Britain, a format the founders argued had never really been given a proper shot at scale in this market.
A hundred thousand pounds for a third of the business reflects just how much it costs to bottle and distribute a ready-to-drink product nationwide, a far bigger lift than simply brewing it fresh at home.
From Supermarket Shelf To Export Market
Older accounts describe the chai landing in Sainsbury's, turning up separately at Harvey Nichols, available online through both Ocado and Amazon, and travelling as far afield as Saudi Arabia, where reporting places it on shelves at Danube and inside WHSmith.
Ready-to-drink is a far harder format than loose tea, since every listing means chilled or ambient logistics and shelf space fought for against the biggest drinks companies in the country.