Is Un:hurd Still in Business? (2026 Update)
Still after Un:hurd?We have not confirmed a current listing, so this searches Amazon for you.
Look for Un:hurd on AmazonFull story →Alex Brees pitched an app giving independent musicians a data-driven route to targeted advertising, playlist placements and press coverage, without needing a record label behind them.
He asked for £120,000 against 15%, and secured backing from Peter Jones and Deborah Meaden, reportedly on a structure combining a smaller equity stake with advisory shares.
A deal that may not have needed to close
Accounts of what followed describe the founder going on to close a substantial outside funding round afterward, large enough that the on-air agreement never needed to be formalised, a reminder that a filmed handshake is where scrutiny begins rather than where it ends.
Whatever the exact final terms, the exposure itself is reported to have pushed the app into a strong position on UK music app charts not long after broadcast.
What came next
Sources describe a follow-on funding round backed in part by a well-known figure in the music industry, along with new features including an AI marketing assistant for independent artists.
Independent artists are a large, hard-to-reach market, and a tool that automates advertising and playlist pitching sells on saving time as much as on results.