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Is Vitiliglow Still in Business? (2026 Update)

Vitiliglow product

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Polly Gotschi, who has vitiligo herself, pitched a skin camouflage foundation built to withstand sweat and everyday wear.

The short answer is yes, based on the evidence available, and by most signs the brand looks to be doing better now than on pitch day.

A Contested Offer

Gotschi wanted £37,500 for a 40 percent stake, and the record shows Sarah Willingham was the investor who ultimately closed the deal, after reportedly fielding a rival offer from another Dragon in the room first.

A product built around covering a specific skin condition carries real weight when the founder lives with that condition herself, and that kind of personal credibility is exactly the sort of thing an experienced consumer-brand investor knows how to build on.

A Bigger Range Since

By previous accounts, the company has changed manufacturer since the pitch and grown its shade options considerably, moving from five choices at launch to eleven today.

The brand continues to sell directly through its own website rather than through Amazon or supermarket chains, and mainstream cosmetics brands have historically underserved this specific condition, leaving a narrower but far more loyal customer base for a specialist product like this one.

Note: Based on the public record; company situations can change, so treat this as a snapshot.

Published by Dragons Den Hub, April 2026.