Is Watmuff&Beckett Still in Business? (2026 Update)
Still after Watmuff&Beckett?We have not confirmed a current listing, so this searches Amazon for you.
Look for Watmuff&Beckett on AmazonFull story →A fresh, chilled soup without the shortcuts bigger brands use to stretch shelf life was the pitch Andrew Watmuff and Michael Beckett, both from Frome, brought into series 14, episode 13.
The business is still trading, just not in the way a lot of Den survivors do.
A straightforward yes from a card and gift entrepreneur
The pair wanted £75,000 for a fifth of the company, and Nick Jenkins, better known for building Moonpig, funded it exactly as asked. Their flagship pea and mint soup carried RedTractor certification and a claim of being unique on the market, the kind of detail a supermarket buyer weighs far more heavily than a shopper glancing at packaging ever would.
Jenkins brought logistics and distribution experience that most food founders lack, exactly what a business trying to get perishable stock onto more chiller shelves actually needs from an investor.
A business built around the chiller cabinet, not the inbox
There is no own-brand online shop here and no Amazon listing, and that absence tells you something: this is a business set up to win over supermarket buyers, not shoppers browsing a website.
Chilled food shows little mercy to anyone who slips: thin margins, a short window before stock spoils, and buyers who pull a line the moment its sell-through slows. A good number of chilled brands from that same Den season disappeared from supermarket chillers within a couple of years.
Where the soup actually sits
Four products carry the range: Perfect Pea & Fresh Mint Soup, a Sweet Potato, Carrot and Ginger variety, and a Wild Mushroom Risotto, sold in 600ml soup pots and 400ml risotto pots, and Boots, Selfridges, Ocado and Asda have all carried the line over the years.
Staying listed at that spread of retailers this long after broadcast is the real evidence here, since supermarket buyers review category performance constantly and drop anything underperforming without sentiment for where it came from.