Is Yee Kwan Still in Business? (2026 Update)
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Look for Yee Kwan on AmazonFull story →Yee Kwan Chan pitched East Asian ice cream and sorbet flavours she had already been selling since 2008, in series 12.
Her business is doing well today, reaching customers in far more places than when she pitched.
A Recipe Already Proven Before the Show
Chan asked for £50,000 for 30 percent of her company, a generous stake reflecting how early the wider retail push still was at that point.
Deborah Meaden took exactly what was offered rather than negotiating for more. Her background in consumer and leisure brands suited a food business that needed proper hospitality and retail distribution, not just direct online sales.
A Menu Item at Wagamama and Beyond
The ice cream now turns up on menus at Wagamama, Giggling Squid, Banana Tree and Zizzi, alongside sales through Japan Centre, independent retailers, and Chan's own online shop.
Landing restaurant chains like these is no small feat, since these buyers are demanding, and keeping a listing with any one of them for years running tells you the product holds up on repeat orders, not just at the initial tasting.
Ahead of a Trend That Kept Growing
East Asian flavours barely registered in UK ice cream aisles when Chan first pitched, and getting there before the trend caught fire gave her a real head start as British diners grew steadily more curious about Asian food generally.
The business has also gone international, with exports now reaching Dubai and China. Focusing on professional restaurant buyers instead of pouring money into consumer marketing built momentum slower, but the resulting business is stickier for it.