Is Beyond Chocolate Still in Business? (2026 Update)
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Look for Beyond Chocolate on AmazonFull story →Susan and Audrey Boss pitched an online coaching programme built around eating intuitively, tuning into hunger cues instead of following rigid diet rules.
The founders asked for £50,000 to grow the business, and the panel declined to invest.
A method built years before it reached the Den
The business had already been running since the turn of the millennium, well before this television appearance, with a published book behind it setting out the founders' approach to breaking the cycle of repeated dieting. That gives it a very different starting point compared with someone pitching a brand-new idea for the first time on camera.
A coaching-led business built around changing how people think about food is a genuinely awkward thing for a panel to price the way it might price a physical item with a factory and predictable margins behind it, which likely played into the lack of a deal.
What came next
Sources describe the business still running today, with the founders leading sessions and retreats built on the same approach more than twenty years after it began.
Coaching businesses built on a published method tend to age well, since the book keeps bringing in new clients long after any single marketing push has ended.