Is Noveltea Still in Business? (2026 Update)
Looking to buy Noveltea?Confirmed still selling. Check the latest price and availability.
Check the current listing on AmazonFull story →Two entrepreneurs, Lukas Passia and Vincent Efferoth, brought a cold tea blended with spirits into the Den, asking for £80,000 against a 30% stake.
Our records show three Dragons willing to fund that ask together, yet the founders turned the offer down and left without a deal.
A counter-offer that cost the founders every backer
Reporting describes the founders coming back with a counter-proposal once a syndicate had already agreed to invest, and the whole negotiation falling apart as a result, a familiar pattern where pushing for a sweeter deal can just as easily blow up the one already on the table.
At least one investor reportedly raised concerns about the branding itself, questioning whether the name would be read as a gimmick rather than a serious drinks label, even though the product itself tasted well in the room.
A reported collapse, and a relaunch
Coverage describes the original company later going into liquidation in 2022 once the pandemic hit the bars and events venues the drink relied on, with the brand and its assets subsequently bought and relaunched by new owners.
The current storefront tells its own story: uk.novelteadrinks.com lists Whisky and Oolong Tea, Rum and Green Mint Tea, and Dry Gin variants priced between £22.50 and £27.50, all with working add-to-cart buttons, as of 21 July 2026. Whatever happened to the original company, the brand itself is genuinely selling again right now.