Is OMG Tea Still in Business? (2026 Update)
Still after OMG Tea?We have not confirmed a current listing, so this searches Amazon for you.
Look for OMG Tea on AmazonFull story →Katherine Swift pitched a business built around Japanese matcha green tea, now generally marketed as OMGTeas, asking for £50,000 against a 7% stake.
Nobody on the panel invested, and Swift left without any funding secured.
Getting mileage out of a rejected pitch
Swift has reportedly talked about the appearance as a marketing win on its own terms, deal or no deal, a tactic plenty of unfunded Den alumni still lean on effectively.
Matcha has become a much bigger category since this pitch first aired, shifting from a niche health food shop item into something you can order at almost any high street coffee chain, which arguably makes the market friendlier to an established name than it once was.
What came next
Sources describe the range broadening to include ready-made lattes and roasted variants, sold directly through the company's own site, with promotional activity reportedly still running into 2026.
Matcha's move from health food shops into high street coffee chains has widened the market considerably since this pitch aired, which favours a brand that was already established in it.