Is Purepotions Skincare Still in Business? (2026 Update)
Still after Purepotions Skincare?We have not confirmed a current listing, so this searches Amazon for you.
Look for Purepotions Skincare on AmazonFull story →Natalie Balmond and Weze Hannam pitched a handmade cream developed for eczema and similarly reactive skin.
They asked for £90,000 against 15%, and the panel passed after what is reported to have been a long and tense back-and-forth.
A slow-benefit product that is hard to prove on television
Sensitive skincare is a genuinely tough thing to sell convincingly in a short pitch, given the whole point is gradual improvement on real skin over weeks rather than a dramatic instant transformation. That mismatch between the product and the format likely contributed to the lack of a deal.
Reporting describes the founders lining up retail partners, including a listing with a major UK health and wellness chain, not long after filming wrapped, regardless of the lack of investment.
The rebrand
Sources describe the company later renaming itself, using the Balmond family surname, reportedly to make the brand easier to pronounce and recognise for customers overseas, with the old web address redirecting to the new one.
If you are searching for the cream from this pitch today, look under the family name rather than the original branding.