Is Trunki Still in Business? (2026 Update)
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Look for Trunki on AmazonFull story →Rob Law pitched a suitcase children could sit and ride on through an airport, asking £100,000 for a tenth of the business.
Every Dragon turned him down, and the episode is remembered as much for a Dragon cracking the case's shell during a demonstration as for the rejection that followed.
A famous no that did not slow the product down
Rather than give up, Law kept refining and manufacturing, and the case went on to become a genuine fixture of family travel. Reports place cumulative sales well beyond five million units worldwide, a scale far outstripping anything a single investor in that room could have funded.
This pitch has become one of the standard examples people reach for when arguing that a rejection reflects one panel's reaction on one day, not a verdict on a product's real market.
The exit
Coverage describes Law eventually selling his company outright to an online retailer in early 2023 for a figure reported at around twelve million pounds, with the brand continuing under its new owners since.
He has also spoken publicly about the personal cost of a widely broadcast rejection even while the underlying business kept thriving, treating public setbacks as information rather than a final judgement.