Dragons' Den UK blog
roundup
Dragons Den Products You Can Still Buy Today
Every pitch on this list has a live listing today, not just an old deal on record.
explainer
How Dragons Den UK Deals Actually Work
Equity, implied valuation, and why a televised handshake is the start of a negotiation, not the end.
roundup
Dragons Den No Deal Success Stories
Some of the biggest brands to ever appear on the show left the Den with nothing and built a real business anyway.
roundup
The Biggest Dragons Den Deals
We ranked the pitches with the largest confirmed deal amounts the Dragons have ever agreed to on air.
explainer
How We Decide a Pitch Is Still Selling
Our plain-language rule for availability, and why an advisory flag is never enough on its own.
roundup
Dragons Den Businesses That Have Since Closed Down
We checked the current status of every pitch in our records, and these are the ones we could confirm have since shut down.
roundup
Dragons Den Deals That Cost More Equity Than Asked
We compared the original ask to the final agreed terms for every deal where both are on record, and some entrepreneurs paid a lot more equity than they walked in offering.
roundup
The Biggest Asks in Dragons Den History
We ranked the largest amounts any entrepreneur has ever asked the Dragons for, regardless of whether they walked away with a deal.
roundup
Dragons Den Deals Where Multiple Dragons Teamed Up
Some pitches are convincing enough that more than one Dragon wants in, and a handful of deals in our records were split between three investors at once.
roundup
Meet The Dragons Den UK Investors
Who sits in the Den in 2026, what businesses they actually built, and how long each has held their seat.
roundup
Dragons Den Pitches That Turned Down a Bigger Offer
These entrepreneurs had a genuine offer on the table from the Dragons and walked away from it anyway.
roundup
The Smallest Equity Deals in Dragons Den History
At the opposite end of the scale from the biggest equity giveaways, these entrepreneurs kept almost all of their business after taking Dragons Den money.
roundup
The Biggest Equity Ever Given Away in the Den
Among the deals where the final equity split is confirmed, these are the entrepreneurs who gave up the largest share of their businesses.
story
Rejected In The Den: UK Pitches That Made It Anyway
Two of Britain's best known consumer brands were turned down flat on air before they ever took off.
roundup
Best Dragons Den Electronics Deals
Electronics pitches close deals under half the time in our records, which makes the ones that succeed worth a closer look.
roundup
Dragons Den UK Success Stories
The pitches that got a deal on air and went on to become genuinely well known British brands.
roundup
Best Dragons Den Home and Living Products
Home and Living has one of the highest deal rates in our records, and this list covers its biggest and most notable pitches.
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Best Dragons Den Tech and Software Deals
Tech and Software has a lower deal rate than most people assume, and this list covers the pitches that beat those odds and the ones that did not.
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Best Dragons Den Kids and Family Products
Kids and Family pitches close deals just under half the time in our records, and this list covers the standout deals and no deals alike.
roundup
Best Dragons Den Fashion and Beauty Deals
Fashion and Beauty pitches close deals just under 70% of the time in our records, and this list covers the most notable ones.
comparison
Dragons' Den vs Shark Tank: The Same Show, Really
Why the Canadian and American pitch shows feel identical, and the family tree that connects them.
roundup
Best Dragons Den Food and Drink Deals
We rounded up the most notable Food and Drink pitches from our records, where deals close at a rate few other categories can match.
roundup
Which Dragons Den Category Wins the Most Deals
We worked out the deal rate for every category in our records, and the results do not match the categories people assume are safest.
roundup
The Strangest Pitches to Enter the Den
Not every idea that walks into the Den is a straightforward product, and these are some of the odder ones on record.
roundup
The Highest Valuations Pitched in the Den
We worked out the implied company valuation behind every pitch where both the ask amount and the equity on offer are on record.
roundup
Dragons Den Deals Over £100,000
We counted 110 pitches in our records that asked for six figures or more and still walked away with a deal.
news
BBC Dragons' Den Series 23 Launched With Four Guest Dragons
A plain-language rundown of what the Series 23 premiere confirmed, and how we track it here.