The pitch
What walked into the Den
John Boff brought Eco Spot to Dragons' Den in season 15, which aired in 2018.
In the pitch, Eco Spot asked the Dragons for £25,000 for 35% of the business, valuing the business at about £71,429.
After the show
What happened next
A deal was agreed on air for Eco Spot.
Our read
The Hub verdict
At £25,000, Eco Spot carried one of the smallest asks you will find in the Den, John Boff offering 35 percent of his adjustable bricklayer's mortarboard for it, a valuation of about £71,429. Small asks like this tend to be less about the cash and more about pulling a Dragon's industry contacts toward a very practical trade product.
Deborah Meaden took the stake, which is a pointed match for a product like this: she has a long record of backing plain, practical, trade-facing items where the manufacturing and the margins have to add up. On a tool sold to tradesmen one merchant at a time, that is the entire proposition.
A tiny ask for a trade tool, and Meaden backed it.
