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Is Faace Still in Business? (2026 Update)

Faace product

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Jasmine Wicks-Stephens pitched a hormone-aware skincare line built on the idea that skin needs change through a woman's cycle, a distinctive angle in a category full of one-size-fits-all routines, entering series 21, episode 7.

This one does not reduce to a clean yes or no: the brand is currently selling, but it very nearly closed for good.

A rare triple deal

Wicks-Stephens wanted just £60,000 for 15% of the company, and the pitch landed so well that three separate investors wanted in: Jones, Suleyman and Bartlett funded it together, rarer even than a standard two-Dragon deal. Getting three people with entirely different specialisms to independently reach for their chequebook says something real about how the idea played in the room.

None of that goodwill turned out to be a shield against what came later. Competitors, production costs and simple bad timing can still sink a brand no matter how warmly it was received on the way in.

How close this one actually came to closing

Five years into running the company, Wicks-Stephens started looking for a buyer in 2024, unable to keep pace with an ever more packed skincare market. An agreement to sell was reached that August, and for a stretch it seemed the brand would simply carry on under someone else's ownership.

That changed by the middle of 2025, when the founder announced the deal had fallen through after all, and outlets covering the news at the time said closure looked all but certain, a hair's breadth from actually locking the doors for good.

Where it stands right now

The founder has since suggested a relaunch could happen sometime in 2026 with a new team running things, fresh formulas and updated packaging included, though no contract had actually been signed as of the latest available reporting.

In the meantime, the website is live and its masks, cleansers and moisturisers are still listed for sale, so in the narrowest sense you can buy Faace today. Anyone who came here worried this brand might be closing was not wrong to worry, it just has not happened yet.

Note: Based on the public record; company situations can change, so treat this as a snapshot.

Published by Dragons Den Hub, April 2026.