The pitch
What walked into the Den
Jasmine Wicks-Stephens brought Faace to Dragons' Den in season 21, which aired in 2024.
In the pitch, Faace asked the Dragons for £60,000 for 15% of the business, valuing the business at about £400,000.
After the show
What happened next
On air, Faace agreed a deal of £60,000 for 15%, backed by Peter Jones, Touker Suleyman and StevenBartlett. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
Jasmine Wicks-Stephens brought Faace to series twenty-one with a £60,000 ask for 15 percent, valuing the skincare brand at £400,000. What stands out in the record is the backing: three Dragons, Peter Jones, Touker Suleyman and Steven Bartlett, came in together at the terms as offered.
When that many investors want a single 15 percent stake, each ends up with a small holding, and the founder gains three sets of contacts for the price of one equity slice. Nothing was renegotiated, so the deal closed exactly as pitched, a tidy outcome from one of the more recent seasons we cover.
A fifteen-percent stake and three Dragons at once.
