Is One Hundred Group Still in Business? (2026 Update)
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Look for One Hundred Group on AmazonFull story →João Andrade and Camillo Scarselli pitched a global endurance running series that lets athletes take part either on location or remotely using virtual racing technology.
They asked for £100,000 against a twentieth of the business, and Steven Bartlett backed the deal.
A sports and events venture, not a manufactured item
A seven-figure valuation for a small equity stake is a substantial figure for a company built around races and events, reflecting the ambitions of an international sports brand rather than something coming off a production line. Success here hinges on execution and returning entrants rather than manufacturing, which makes an investor plugged into sport and media arguably more useful than someone with pure retail experience.
Bartlett's own interest in fitness and endurance sport, plus platforms built around growing an audience, fits neatly with a company centred on a growing global event.
What later reporting claims
Sources describe the championship spreading across several countries and continents, drawing thousands of entrants, and pulling in close to seven figures in total funding when a separate crowdfunding round is included.
An events business grows on returning entrants rather than on production capacity, so the number that matters most is how many runners come back for a second race.