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Is Optiat Still in Business? (2026 Update)

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Optiat pitched sustainable skincare built from upcycled ingredients in series 16, with siblings Anna and William Brightman after fifty thousand pounds for thirty percent of the business, a deal that went to Tej Lalvani and Touker Suleyman.

Older reporting describes the brand continuing to trade under a new name.

A Fresh Pitch In A Familiar Category

Sustainability was a fairly new pitch angle in UK beauty retail back then, and the brother-and-sister team built their case around turning waste, most notably coffee grounds collected from cafes, into skincare rather than manufacturing from scratch.

Fifty thousand pounds against thirty percent equity is a conventional enough split for a young consumer brand chasing its next stage of growth, without handing over control of the company in the process.

A Rebrand, Not A Shutdown

Notes on file describe the business now trading under the name UpCircle, with Companies House records reportedly showing the original entity, Optiat Ltd, still filing accounts as recently as 2024 and still selling the same upcycled skincare idea under its new banner.

Landing on an old or archived page after searching Optiat directly reflects a naming change rather than a genuine closure.

Note: Based on the public record; company situations can change, so treat this as a snapshot.

Published by Dragons Den Hub, April 2026.