The pitch
What walked into the Den
Anna and William Brightman brought Optiat to Dragons' Den in season 16, which aired in 2018.
In the pitch, Optiat asked the Dragons for £50,000 for 30% of the business, valuing the business at about £166,667.
After the show
What happened next
A deal was agreed on air for Optiat.
Our read
The Hub verdict
Upcycled skincare gave Optiat a clear story, turning would-be waste into product, and Anna and William Brightman brought it to season 16 asking £50,000 for 30 percent. That values the business at about £166,667, a level-headed number for an early beauty brand. They left with two Dragons on board, Tej Lalvani and Touker Suleyman. The sustainability angle likely did some of the persuading; a beauty pitch that arrives with a margin story and a waste story at the same time is an easier yes than one carrying only the first.
