Is Poppy's Picnic Still in Business? (2026 Update)
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Look for Poppy's Picnic on AmazonFull story →Poppy's Picnic pitched raw, natural dog food in series 15, with founders Dylan Watkins and Louise Mackintosh after sixty thousand pounds for a modest fifteen percent stake, a deal Deborah Meaden agreed to.
Accounts describe fairly wide retail distribution built up since the show.
Holding Onto Most Of The Company
Asking for sixty thousand pounds while only offering up fifteen percent is a relatively confident structure for the Den, the kind of split that tends to signal a founder who already trusted their own numbers rather than one desperate for validation.
Raw, natural dog food sits well apart from the mainstream kibble aisle, appealing to owners who would rather feed something closer to a dog's ancestral diet than a processed tin, and that niche has only grown since this pitch aired.
From Online Shop To Supermarket Shelf
Notes on file describe the brand running its own online shop, picked up by a scattering of independent pet shops nationwide, and landing on select Asda shelves at home, with some reported expansion as far as Hong Kong.
Raw feeding has moved from a fringe habit to a recognised aisle in that time, which gives a brand that got there early a real head start.