Is Rotamate Still in Business? (2026 Update)
Still after Rotamate?We have not confirmed a current listing, so this searches Amazon for you.
Look for Rotamate on AmazonFull story →Roger Hind, 21 years old at the time, pitched Rotamate, a waterproof shell that slips over a rotary clothesline to keep laundry dry through a passing shower, wanting £85,000 for 40 percent of the company, and Deborah Meaden and Richard Farleigh agreed to back it.
Current signs suggest the brand is still trading.
Young, But With A Real Pitch
Few founders reach the panel this young, and a household item this ordinary needs either a defensible design or serious industry weight behind it to look investable. Meaden's track record of funding practical, eco-minded consumer goods made her a natural fit for a reusable cover aimed at cutting down on tumble-dryer use.
She and Farleigh together covered the £85,000 ask for the stake on the table.
A Live Brand, One Loose Thread
The company still promotes its covers as energy-efficient and eco-friendly, keeps a blog running on its own site, and posts regularly on social media, the kind of upkeep a business does not bother with once it has stopped selling.
Outside sources describe the product as available through Amazon with fast delivery, though the brand's own site is where its listings are kept current.
Why A Simple Idea Endures
There is little that can go wrong manufacturing something this basic, and equally little stopping a rival from copying it once it is on the market. That the brand is still visible, still updating its channels, points to a founder who built enough of a customer base to hold off imitators.
A washing-line accessory does not need viral attention to keep selling, it just needs unpredictable British weather, which is reliably in supply every year.