The pitch
What walked into the Den
Rotamate appeared on Dragons' Den in season 4, episode 3, which aired in 2007, pitched by Roger Hind.
In the pitch, Rotamate asked the Dragons for £85,000 for 40% of the business, valuing the business at about £212,500.
After the show
What happened next
Rotamate struck a deal in the Den.
Our read
The Hub verdict
Roger Hind asked £85,000 for 40 percent of Rotamate, a valuation of £212,500 and a notably generous chunk of equity to dangle for a rotary airer that shields washing from the rain. Two Dragons took him up on it, Deborah Meaden and Richard Farleigh.
Offering four-tenths of a business up front is a founder signalling he needs a hands-on partner more than he needs to guard ownership, which for a physical product like this usually comes down to manufacturing and distribution muscle. Landing a pair rather than a single backer is that bet paying off.
Four-tenths offered, and two Dragons took the stake.
