The pitch
What walked into the Den
Michael Pritchard brought The Anyway Spray to Dragons' Den in season 7, which aired in 2009.
In the pitch, The Anyway Spray asked the Dragons for £125,000 for 25% of the business, valuing the business at about £500,000.
After the show
What happened next
A deal was agreed on air for The Anyway Spray.
Our read
The Hub verdict
Michael Pritchard walked in with an ambitious raise. The Anyway Spray asked for £125,000 in return for 25%, implying a £500,000 valuation, which is a punchy number to attach to a single spray-head innovation.
A six-figure ask against a quarter of the business tells you the founder believed the technology could scale well beyond a niche, and two Dragons agreed enough to come in together, Theo Paphitis and Peter Jones. A component-level invention like this only pays once it is designed into other people's products, which is a licensing problem, and two investors with manufacturing and retail contacts is a reasonable way to attack it.
A bold valuation, and two Dragons came in behind it.
