Is Soccer Star Still in Business? (2026 Update)
Still after Soccer Star?We have not confirmed a current listing, so this searches Amazon for you.
Look for Soccer Star on AmazonFull story →Soccer Star pitched personalised football comic books in series 16, with founder Steven Holmes after sixty thousand pounds for a quarter of the business, a deal Peter Jones agreed to.
The original limited company appears to be dormant on the public record, though the underlying product continues under a different brand name.
A Gift Built Around A Child's Own Story
The product placed a child alongside their favourite football team inside a bound, silver-embossed comic book complete with a certificate of authenticity, exactly the kind of easy-to-demonstrate, emotionally driven gift item that tends to play well on camera.
Sixty thousand pounds for a quarter of the business is a fairly standard structure for the Den, leaving Holmes with a clear majority while still bringing in a Dragon's money and credibility.
A Dormant Company, A Living Product
Records referenced in older coverage list the original entity, Soccer Star Comics Ltd, as dormant at Companies House, meaning it is not actively trading under that specific registration, while describing the same personalised comic book concept continuing to sell under the names Sports Star Books and Heroics, with the original social accounts still pointing customers toward it.
A dormant filing alone does not mean the underlying product has disappeared, and here the same personalised comic book concept carried on under new names.