The pitch
What walked into the Den
Soccer Star appeared on Dragons' Den in season 16, episode 11, which aired in 2018, pitched by Steven Holmes.
In the pitch, Soccer Star asked the Dragons for £60,000 for 25% of the business, valuing the business at about £240,000.
After the show
What happened next
Soccer Star struck a deal in the Den.
Our read
The Hub verdict
Steven Holmes had a neat idea and a clean ask: £60,000 for 25 percent of Soccer Star, the personalised football comic-book business, a £240,000 valuation. Peter Jones backed it. Personalised kids' products live or die on fulfilment and gifting demand, so the operational help in a raise this size is usually worth more than the money itself, and a Dragon who has shipped physical product at scale is the right kind of help to have.
A personalised comic book that won over Peter Jones.
