The pitch
What walked into the Den
Joseph Keegan brought BodyXcore to Dragons' Den in season 22, which aired in 2025.
In the pitch, BodyXcore asked the Dragons for £105,000 for 37.5% of the business, valuing the business at about £280,000.
After the show
What happened next
On air, BodyXcore agreed a deal of £105,000 for 37.5%, backed by Peter Jones, Touker Suleyman and Joe Wicks. The terms are quoted from the aired episode as public record.
Our read
The Hub verdict
The unusual detail in BodyXcore's deal is how many hands are on it. Joseph Keegan asked £105,000 for 37.5 percent, a valuation of £280,000, and three Dragons came in together to meet it: Peter Jones, Touker Suleyman and guest Dragon Joe Wicks.
When a stake gets divided three ways it means each investor holds a smaller piece than the headline percentage suggests, which can suit a founder who wants a wider bench of backers. The terms closed as asked, no equity nudged upward, no cash shaved. As a season 22 pitch it is one of the newest in the file, and the deal itself is the story: a six-figure raise met in full by three investors at once.
One stake, three Dragons, closed on the asking terms.
