Is Sockitz Still in Business? (2026 Update)
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Look for Sockitz on AmazonFull story →Sockitz pitched recyclable plastic covers that protect plug sockets from paint, dust and plaster during building work, in series 17, with founder Richard Brook after one hundred thousand pounds for forty percent of the business, a deal that went to Deborah Meaden and Theo Paphitis together.
Older accounts describe the brand still selling directly to trade customers.
A Classic Trade Problem, Cheaply Solved
The product is cheap to manufacture and solves a real, recurring hazard on building sites, which makes it the kind of repeat-purchase item that sells to tradespeople buying in bulk rather than a one-off consumer picking up a single unit.
Two Dragons backing the full ask together suggests the panel saw a straightforward, low-risk manufacturing business rather than anything requiring a leap of faith about future growth.
Built Beyond The Original Pitch
Notes on file describe the brand's own site still live and selling straight to trade buyers, with no Amazon presence, a natural fit for a product bought mainly by tradespeople rather than picked up as a one-off by the general public.
Expanding beyond one original invention is generally a healthy sign for this kind of business, since a trade buyer placing one order will happily add a second line to it.